Justine Skye has partnered with the team at H&M on a festival collection.
With major music events like Coachella on the horizon, the singer-songwriter has unveiled the Justine Skye x H&M capsule range in collaboration with designers at the Swedish label.
The line features bodycon pieces, oversized silhouettes, and a mix of sporty items in soft neon yellow organza and silver metallic.
“With this festival collection, we wanted something that was new and fresh to the festival scene. Usually festival is very boho so we thought the pieces should represent something different,” said Justine. “I’m a big advocate for being comfortable no matter what – that’s how I feel empowered through my look. When you go to a festival, you’re always moving around so I created pieces that were comfortable but still extremely cute and all goes together.”
In addition, the collection also includes biker shorts, crop tops, shorts with panelled details, a cropped metallic shirt, and a nylon windbreaker. When it comes to accessories, Justine has made sure to include her takes on festival essentials such as bucket hats and bandanas.
For the accompanying campaign, the 24-year-old was photographed by Tyler Mitchell, with Ade Samuel in charge of styling.
“It’s been such a fun and creative process working together with Justine Skye for this H&M Festival collection,” added Emily Bjorkeheim, H&M’s Head of Design for Divided. “We wanted to create modern festival pieces with a bit of edge that were easy to mix and match, and with a fun blend of sporty and feminine silhouettes. Adding the soft neon yellow and silver metallic created that eye-popping freshness we were after and now we can’t wait for the festival season to start.”
The Justine Skye x H&M collection will be available in selected stores and online from 12 March.