John Boyega has been appointed as the new face of Jo Malone London.
Executives at the British luxury fragrance brand have tapped the Star Wars: The Force Awakens actor as the company’s first-ever male ambassador, and accordingly, the 27-year-old couldn’t be more thrilled to be working with the famed perfumer.
“I love the creativity and storytelling element of Jo Malone London,” he said in a statement. “It’s something I resonate with; it’s how I work best. With discussion, collaboration and down to earth honesty.”
Boyega went on to name Jo Malone London’s unisex Bronze Wood & Leather cologne as his favourite scent from the brand.
In the accompanying campaign imagery, he is depicted holding a flacon of the fragrance, as well as throwing one of the company’s signature cream and black boxes into the air.
Regarding the partnership, Jean-Guillaume Trottier, president of Jo Malone London, lauded Boyega as a perfect matching for the company.
“A born and bred Londoner, John is intelligent, inclusive and witty. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London, and I am delighted to welcome him to the family,” he gushed.
While he’s now a Hollywood superstar thanks to his role as Finn in the Star Wars saga, Boyega also added that he likes nothing more than coming home to see his family and friends in London.
“The first thing I do (when I get back home) is take a drive. I go back around South London, then drive around Crystal Palace, all the way around Dulwich, go down to Brixton. Just go for a drive, get the feel of the city, see what’s going on. Put the radio on. I just catch a vibe,” he shared.
Jo Malone London’s other celebrity brand ambassadors include Poppy Delevingne and Karen Elson.