Jessica Alba decided to create her own line of liquid lipsticks after struggling to find the perfect nude shade for her complexion.
The L.A.’s Finest actress co-founded The Honest Company back in 2011, with the household product brand offering non-toxic and eco-friendly formulas. Jessica expanded the company to include beauty products in 2015, but only recently unveiled an eight-piece range of liquid lipsticks, all of which are available in flattering rose-browns and reds.
“We started by figuring out how to give a range of neutrals and provide a true nude for different skin tones with a few pops of colour. Everyone wants that perfect nude. I really struggle with nudes myself. It’s like one extreme or the other. I usually look like a corpse when I’m wearing other people’s nudes,” she told Marie Claire magazine. “Or, it looks like I’m wearing a ‘90s brown mauve colour. If you want a true nude for your complexion, it’s hard to find. Especially when you have a different skin tone that isn’t always accommodated for. So, we wanted to address that.”
The Honest Beauty Liquid Lipsticks are vegan-friendly and offer a matte finish. They are priced at $12.99 (£10). As for her upcoming launches, Jessica is currently working alongside her beauty team on a new type of foundation.
“What I love about a foundation is a buildable formula. I want a sheer coverage that’s still doing a little something something,” the mother-of-three explained. “But if I’m going to an event and need a different canvas, I want to be able to wear a few layers of it. How do you the most out of one product? It’s a challenge, but we’re working on it. We’ve been working on it.”