Jennifer Lopez has been named as the new global brand ambassador for Coach.
On Tuesday, executives at the New York-based fashion and accessories label announced that the superstar has been tapped to front advertising campaigns for the leather goods, ready-to-wear, and footwear categories, beginning with the spring 2020 season.
“I’m so excited for this collaboration with Coach,” said Lopez. “It is a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style – an uptown downtown mix.”
In her debut image for the company, the Hollywood star is seen posing in a trench coat and silk scarf, while also carrying a handbag with chain handle. The black-and-white snap was taken by photographer Benjamin Rosser.
And creative director Stuart Vevers is thrilled to have Lopez, a native of The Bronx borough, join the wider Coach family.
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign,” he praised of the 50-year-old. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage.”
Vevers also indicated that photographer Juergen Teller would be helming an upcoming photoshoot with Lopez.
The Hustlers actress follows in the footsteps of fellow Coach brand ambassadors including Selena Gomez and Michael B. Jordan.