Jennifer Lopez and Alex Rodriguez launch frozen food brand

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Jennifer Lopez and Alex Rodriguez have helped launch a new brand of frozen meals.

The superstar and her sportsman fiance have given their backing to Tiller & Hatch Supply Co., which offers high-quality, healthy and affordable meals designed for electric pressure cookers.

The first line, which launched in Walmart stores across the U.S. and on the Tiller & Hatch website on Monday, features eight “restaurant-quality” dishes including farfalle pasta with marinara, ground turkey to coconut chicken stew, and soups. None of the meals contain artificial flavours, colours, or added MSG, while the meat contains no added hormones or antibiotics.

“This is an option we wish had been available to our families growing up,” said Rodriguez in a statement. “We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”

And Sean Kane, co-founder of Tiller & Hatch, commented that partnering with Alex and Jennifer was a “natural fit”.

“We are redefining the frozen meal – eliminating time in the kitchen and maximising time at the dinner table making family memories over delicious meals, all at a reasonable price,” he said. “(Alex and Jennifer) both understand the importance of family time and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch.”

The company, which was also co-founded by Jay McGraw and Jennifer Pullen, plan to offer organic meals and options for specific dietary requirements in the near future.

They will also be donating a portion of the proceeds from all sales to a variety of shelters and charities working to fight hunger.

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