JAY-Z and National Football League (NFL) chiefs have unveiled a new clothing line and music series as part of their new colaboration.
The rapper signed a deal with the American football organisation earlier this month (Aug19) and has been appointed the group’s live music entertainment strategist.
As part of the new collaboration, the league and Jay’s firm Roc Nation are launching a new Inspire Change apparel line, which will debut in October, according to TMZ.
Proceeds from the clothing line will go to the NFL’s initiative of the same name, which aims to promote education and economic empowerment, police and community relations, and criminal justice reform.
They have also launched a Songs of the Season initiative, allowing musicians to create songs that will be integrated into NFL promotions each month during the season. All proceeds from the songs will go toward the Inspire Change initiative.
Meek Mill, his fellow hip-hop star Rapsody, and Meghan Trainor have been announced as the first Inspire Change ambassadors of the 2019 season, and will perform a free concert at Chicago’s Grant Park before its opening game between the Chicago Bears and the Green Bay Packers on 5 September.
Jay is to consult with the NFL on all matters of entertainment, while co-producing the Super Bowl half-time show through his Roc Nation banner.