Hailey Baldwin is using her married name to develop a new cosmetics line.
The model, who wed Justin Bieber last year (18), has filed paperwork to own the Bieber Beauty name, months after she trademarked ‘Hailey Bieber’ for potential business ventures.
Although Bieber Beauty is the 22 year old’s first foray into the makeup world, she has been the face of campaigns for Bare Minerals, L’Oreal Professionnel and Model Co.
The blonde beauty hinted at her ambitions outside of the modelling world earlier this year (19) when she revealed she had her sights set on starting a fashion brand.
“I have so many ideas, and I’m really into trends and am pretty in tune with what people my age are wearing and like to wear,” she told Elle. “Right now, I’m having a great time wearing other peoples’ designs. There are so many young talented designers out there.”
Meanwhile, the young star has been supportive of her new husband’s stylish side ventures, frequently taking to social media to promote items from his House of Drew clothing line – she posed for a photo with pal Kendall Jenner at the Coachella festival over the weekend, wearing a bandanna from the collection. Justin posted the shot on Instagram.
She was also spotted wearing a diamond-encrusted Bieber necklace.
News of Baldwin’s makeup line comes following the recent announcement of her Levi’s 501 campaign. The line features items she helped customise.
Hailey has long ties with the brand, and she famously made headlines for wearing an oversized Levi’s trucker jacket, emblazoned with the name ‘Bieber’, when she announced her marriage to the Baby hitmaker.