Gwyneth Paltrow asked guests to wear no make-up to her intimate Goop beauty event on Wednesday.
The 47-year-old encouraged her famous friends, including Demi Moore and daughter Rumer Willis, Erin Foster, Kate Hudson, Rachel Zoe, and Samantha Ronson, to arrive without wearing concealer, foundation, and mascara.
Instead, she told them they could enhance their natural complexion with her GOOPGLOW beauty products, such as their hyaluronic acid and vitamin C-infused serum.
“No make up, no filter. An amazing gathering of some of the best women on planet earth,” Gwyneth wrote on Instagram, alongside snapshots of the bash.
Before the event, guests received a three-piece GOOPGLOW starter kit, which featured five packs of skin-supporting ingestible powder supplements, an overnight peel, and body luminiser.
Attendees then dined on an antioxidant-boosting menu, with dishes including salmon steak with kale, and in between courses, Chinese medicine practitioner Laura Erlich offered treatments to target stress, sleep, and anxiety, according to Vogue.com.
Guests were also treated to a conversation, led by artist Alexandra Grant, about the perception of beauty and ageing.
“What an incredible night makeup-free with these extraordinary women. Thank YOU both for sharing your light, love and wisdom!” Demi wrote on social media, alongside a snap of her with Gwyneth and Alexandra. “Beauty is more than what you see, it is what you feel. So grateful to be included in such a powerful, memorable and meaningful evening! #goopglow.”
Gwyneth also took to Instagram to thank her guests for embracing her unusual request.
“A beautiful gathering in celebration of beauty just the way we come,” the Oscar winner gushed.