Florence Pugh’s Midsommar floral dress sells for $65,000 at charity auction

The impressive floral dress Florence Pugh wore in horror movie Midsommar has sold for $65,000 (£52,700) at a charity auction.

Officials at A24, the studio behind the film, put the 30-pound creation the actress wore for the May Queen scene and her matching crown up for auction alongside numerous other film props in a bid to raise money for organisations in New York amid the coronavirus pandemic.

Five bidders sought after the item, but it was the Academy Museum that placed the winning bid, according to Variety, with that money going directly to the FDNY Foundation, the New York City Fire Department’s official nonprofit organisation.


Midsommar costume designer Andrea Flesch previously told Vanity Fair magazine that the dress, which featured 10,000 silk flowers, became so heavy that Florence sat on a chair underneath the skirt of the ensemble in between takes.

The museum, which is based in Los Angeles, announced its auction win on social media.

“We’re excited to share our newest acquisition, the May Queen gown made of 10,000 silk flowers from the film Midsommar,” it stated, alongside a picture of the impressive gown from Ari Aster’s horror movie.

The dress was featured in a collection called Midsommar Harga Collectibles. Other lots included the bear headdress worn by Jack Reynor, which sold for $4,750 (£3,873).

Underneath an Instagram post about the A24 auction, Pugh left a comment describing what it is like to wear the May Queen gown.

“I should let you know that you can actually spend many hours in that flower dress. Good bang for your buck!” the Oscar-nominated actress wrote. “You can sit in it, lie in it, shield from the rain in it. I’m sure if you had a potty you could wee under it! And then best of luck getting out of it…”

Singers Ariana Grande and Halsey both publicly registered their interest in bidding for the floral dress, but it’s not known if they did.