Emma Watson to promote sustainable fashion with new Kering gig

Emma Watson has been named as one of the new board members at luxury conglomerate Kering.

The Harry Potter actress and UN Goodwill Ambassador is one of the new faces at the French fashion giant, which owns luxury brands including Gucci, Saint Laurent. and Balenciaga.

Her role was announced by Kering bosses on Tuesday, and she was nominated on to the board by shareholders, alongside fellow new additions Tidjane Thiam and Jean Liu.


Watson, who is well-known for her passion for sustainable fashion, will also utilise her eco-friendly activism by serving as Chair of the Sustainability Committee at the conglomerate.

The 30-year-old has guest-edited an issue of Vogue Australia on eco-friendly fashion, and she is one of the supporters of the Good On You app, which rates the ethical and sustainability practices of global fashion brands.

Kering chairman and chief executive officer Francois-Henri Pinault, who is married to actress Salma Hayek, welcomed the new appointments, and described Watson “one of the world’s most popular actors and best-known activists”.

“The collective intelligence that comes from diverse points of view and the richness of different experiences are crucial to the future of our organisation. I am proud to add such impressive talents to the team,” he said of the new board members in a statement. “Their respective knowledge and competences, and the multiplicity of their backgrounds and perspectives will be invaluable additions.”