Dwayne Johnson is diving into the bottled water business via a new partnership with VOSS Water.
The professional wrestler-turned-actor has teamed with executives at the Norway-based company and not only will he appear in the upcoming Live Every Drop campaign but has acquired a stake in the firm and will serve as a strategic advisor.
“I’ve been hydrating with VOSS for years, whether on set, in the Iron Paradise (his gym at home), or spending time with my family and friends,” the Skyscraper star said in a statement. “This partnership is a natural evolution as I look to partner with exceptional brands looking to innovate and impact the globe with sustainable best in class deliverables. I’m thrilled to have evolved my genuine passion for VOSS into a formal business investment and work with their exceptional leadership team, to create new products and develop strategic brand initiatives and collaborations.”
VOSS Water is sourced from Iveland, a sparsely populated area on the southern tip of Norway, and comes packaged in a sleek container.
Dwayne’s Live Every Drop campaign is to “exemplify the mentality that you get out of life what you put in,” and will launch around the world, beginning in the U.S., from 5 August.
Regarding the collaboration, John Shulman, vice-chairman of VOSS Water, commented that the 47-year-old is the perfect fit for the brand.
“I’ve had the pleasure of working with Dwayne and his team over the past number of months to specifically layout VOSS’ ambitious plans for expansion. Dwayne shares the same passion towards excellence, responsibility and consumer satisfaction,” he praised. “I expect nothing but great things from this partnership and speak for all our executives when I say we are extremely enthusiastic about this relationship and the unique opportunities we will create together.”