David Beckham has announced a 10-year partnership with sunglasses firm Safilo.
The former soccer star will lend his name to the brand, and the first David Beckham eyewear collection, which will also feature prescription sunglasses, is set to launch in January 2020.
The 44-year-old is adding another string to his fashion bow, after his recent split from partners, XIX Entertainment.
“Safilo has a long history of creating high quality eyewear brands,” David said in a statement. “I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do.
“I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.”
The former England soccer captain and father-of-four is part-owner and the face of the contemporary men’s brand Kent & Curwen, and last year, set up a men’s grooming brand called House 99 with L’Oreal.
Angelo Trocchia, chief executive of Safilo Group, said it was an honour to welcome “one of the most famous and successful players in the world” to the brand.
The license with Safilo will use the “extraordinary power” of David’s fame “to further strengthen the presence of Safilo in the digital universe”.
The firm also produces and distributes eyewear under license for brands including Fendi, Dior, Givenchy, Moschino and Max Mara, as well as house brands, such as Smith, Carrera and Polaroid.