Charlie Heaton tapped to star in Loewe campaign

Stranger Things star Charlie Heaton is fronting the sultry new campaign for Loewe.

Creative director Jonathan Anderson’s latest menswear campaign for spring/summer 2020 features the actor in three images captured by legendary fashion photographer, Steven Meisel.

In anticipation of the upcoming third season of Stranger Things debuting on 4 July, Anderson tapped Heaton to front the campaign, collaborating with stylist Benjamin Bruno and design agency M/M Paris for the images.


The first shot shows the British star looking into a mirror and gazing at his own reflection, with his hair messy and lips smeared with Pat McGrath lipstick, with Anderson explaining that the snap is meant to evoke “a moment of introspection before going on stage”.

Wearing an ankle-length white tank top and cotton poplin shorts, the designer also hinted that the image references the “ambiguity” of Heaton’s character.

The second photo shot by Meisel showcases the 25-year-old’s tattoo-covered hand, holding a pile of dirt in an image from the photographer’s upcoming showcase, A Show of Hands.

According to Loewe’s Instagram post, which shared all three shots, it is “a symbol of protest for today’s turbulent times.”

The third and final shot is a still life photograph of Loewe’s new spring/summer 2020 Grand Puzzle Bag, which features rugby stripes as a sweet tribute to Anderson’s family background in the sport.

Heaton, who plays Jonathan Byers in the Netflix series, will next be seen wearing pieces from the show’s new collaboration with high-street label, H&M.

The Swedish retailer enlisted Heaton’s co-star, actor Dacre Montgomery, to model some of the new garments in images released earlier this month.