Billie Eilish launching children’s clothing line

Billie Eilish has dropped a children’s clothing line.

The 17-year-old revealed on Instagram page that clothing designed for youngsters would be available on her merchandise shop Blohsh by sharing a video of herself being cuddled and climbed on by little children at a photoshoot.

In the video, the kids can be seen wearing Billie’s signature style of neon green T-shirts and shorts featuring her first name and a matching beanie hat with Blohsh’s stick man logo as they surround the singer, who is sporting neon green roots, in front of a green photoshoot backdrop.


More of the clothing designs were posted on Blohsh’s official Instagram page, showing the children wearing matching white T-shirts and shorts featuring the initials “B E”, another young girl wearing a neon green “Billie” hoodie, and babies wearing a green babygrow with “Billie” written in bright yellow across the front.

“‘BILLIE EILISH KIDS’ LINE OUT NOW!!! GO SHOP 4 YA BABIES (posting more from da shoot so u can see all the bebes),” a rep for the online shop wrote in the caption.

The Bad Guy hitmaker launched the merchandise store earlier this year with a clothing collection of sweatshirts, T-shirts, and shorts in her signature baggy style. A new collection dropped in early October, followed by a special range of tour merchandise a few weeks later.

The news comes shortly after the teenager unveiled a 16-piece line with high street and online retailer Urban Outfitters. Featuring a palette of outlandish prints, lime green, black and tan, the collection includes T-shirts adorned with Billie’s face, along with a replica of her signature bucket hat, joggers, neon shorts, a balaclava embroidered with her name, a black ski mask and even a face mask.

She has previously worked with brands such as Calvin Klein, MCM, and Freak City.