Ashley Greene, Jaime King and their stylists are letting fans get an inside glimpse into what goes on at a styling session.
The two stars, along with their stylists Cristina Ehrlich and Annie Ladino, are featuring in new digital series called Click My Closet, produced by marketing company Rogers & Cowan.
As well as giving fans a chance to see how fashion choices are made, viewers are also able to instantly purchase outfits while they watch.
“It’s a way to connect with fans, talk about fashion and let them be part of my world,” Ashley said, according to The Hollywood Reporter. “Social media has created this, ‘We want it now, we want whatever’s on this person,’ moment. This is going one step further to let people see why you wear what you wear and the thought process behind it.”
Cristina, who counts Priyanka Chopra, Tina Fey and Allison Williams as clients, added that the video clips are a great way to show that celebrities face the same style struggles as everyone else.
“Women are faced daily with a closet of clothes and having to get ready and feeling like they have nothing to wear,” she said. “Giving access to private moments with stylists shows that celebrities have the same qualms.
“People see photos online and think it’s so easy. Sometimes you have the good fortune of putting something on and it’s one and done. Other times you have to keep trying to find the perfect thing.”
Click My Closet launched on Tuesday (22May18) with four episodes. Dancer Cheryl Burke and model Petra Nemcova also feature in the debut episodes.