Amanda Seyfried has been appointed the new global ambassador for Lancome.
The 33-year-old joins the likes of Julia Roberts, Kate Winslet, Penelope Cruz and Zendaya in the role, and will appear in ad campaigns for the French luxury perfumes and cosmetics brand starting early next year.
“It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancome, while also embodying the positive virtues and values that empower and bring happiness and self-fulfilment to women around the world,” Seyfried said in a statement to WWD.
Lancome boss Francoise Lehmann said the mother-of-one embodies the values of the French brand.
“As a true Lancome woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequaled zest for life to our world. She perfectly represents our values, and we look forward to an exciting time together,” he commented.
Lancome shared pictures of the Mamma Mia! star on Instagram and wrote in the caption, “Join us in wishing a warm and happy welcome to Amanda Seyfried, Lancome’s new global ambassador! Lancome is happy to welcome Amanda Seyfried into our family of talented, empowered and positive happiness activists. @mingey perfectly embodies the spirit of the Lancôme woman with her sunny spirit.”
The actress also posted a snap on her page and added, “Thanks for the sweetest welcome, @lancomeofficial.”
Seyfried has previously served as the face of Givenchy’s Very Irresistible fragrance, replacing fellow actress Liv Tyler as the French fashion house’s beauty ambassador, and is currently the muse for Japanese luxury cosmetics company Cle de Peau Beaute.