Alexa Chung is preparing for an “intense” London Fashion Week in September (18) where she’ll make her design debut.
Presenter and former model Alexa launched her eponymous label last year (17), which had been five years in the making.
And proving the line is going from strength to strength, the Alexa Chung brand has been added to the London Fashion Week schedule for the very first time.
“The Muse’ collection is ready to roll on alexachung.com and our exciting news is that come September we will be showing at London Fashion Week! Here I am in my office pondering how intense that will be. Perpetual thanks to all of the team at @alexachungstagram,” Alexa wrote on her personal Instagram account, tagging her brand in the post.
Her spring/ summer 2019 collection will be presented on day two of the fashion extravaganza at 11am on 15 September.
Victoria Beckham is also showing in the British capital this year. The show will mark the 10th anniversary of her namesake label, which is why she’s presenting in her home country rather than in New York like she usually does.
Talking about her fashion influences, Alexa, 34, told the London Evening Standard: “Music has had a huge influence on my work as have my friends.”
Her famous friends include front row regulars Pixie Geldof, Poppy Delevingne and radio DJ Nick Grimshaw.