THE artists have been included in the powerful international program which showcases talent from around the world on an international stage.
By El Broide
IF you haven’t heard Noma Bhengu Khuluma, the debut single from rapper Dr. Bone then you’ve clearly been living under a rock. The rapper dropped his debut single to radio stations around the country earlier this year to rave reviews and 2016 is shaping up to be a life changing year for the rapper. Not only is the star scheduled to release his debut album Lindelani on April 1, but he has just been shortlisted for the Midem 2016 Artist Acceleration Program.
Marché International du Disque et de l’Edition Musicale, or Midem as it is known around the world, is an international music trade show held in Cannes, France where record labels, artists, lawyers, producers, songwriters and managers showcase their talent. The show has an exclusive program where they pick 12 artists from around the world who are looking to grow their profiles globally.
As expected, the process is quite intense, and Dr. Bone, along with fellow South African Toya Delazy, has been shortlisted for this year’s program. “It’s been a busy few weeks. I’ve just shot the video for Noma Bhengu Khuluma and I can’t wait for my fans to see it. This is such a special song for me. To sing with Mtshengiseni, my idol, was unreal,” Dr. Bone said about the song that helped kick-start his career.
Naturally, Toya Delazy is also thrilled about being shortlisted. “To have reached this far in the selection process is already such an honour. The Midem Music Conference is held in such high esteem across the global music industry and it’s any artist’s dream to be recognised by this platform” she says.
The 50th annual Midem Music Conference will take place from June 3 – 6, 2016 in Cannes, France and for the second consecutive year, emerging talent will have the opportunity to play a live set at Midem and have their song featured on Midem’s communications, as well as on the Midem Artist Accelerator Official Compilation.
We’ve been saying this for a long time, but this is proof that South African music is at the top of its game and that we’re producing world-class material. We wish both of them the best of luck and we’re holding thumbs. Make us proud!