PUMA x NATUREL flies us to the Moon

PUMA continues to go beyond the limits of sportstyle design by partnering with fresh creative talent, this time linking up with renowned US-based graphic artist NATUREL for collaborative collection debuting in Autumn-Winter ’17. His charismatic approach to street cool has etched his name in the upper echelon of streetwear design. Known for his symbolism-heavy illustrations, street conscious assertions on Neo-Cubist styles, he injects references from sports, fashion and music into his art.  What you can expect from this collaboration is nothing of this world.

Men are from Mars. Women are from Venus. And NATUREL is definitely from a far galaxy where the norm is thrown out the window. The PUMA x NATUREL collection consists of footwear, apparel and accessories inspired by space travel and a vision of an urban landscape on the moon, accented by military details. NATUREL spins timeless icons like the Suede and Clyde making them street wearable art. No limits, no boundaries, pure NATUREL.

 

The first drop of the collection will be available from 25 July followed by a second drop in September. Retailers include PUMA SELECT, Shelflife, Anatomy, Al Capone and selected retailers.

 

PUMA x NATUREL Clyde Moon Jungle – R2 499

The iconic Clyde gets a NATUREL update with a ‘Moon Jungle’ camo graphic upper and classic solid black sole.

PUMA x NATUREL Clyde Moon Desert Wns – R2 499

To the moon and back. The iconic Clyde gets a NATUREL update with a ‘Moon Desert’ camo graphic upper and classic solid transparent outsole

 

PUMA x NATUREL Denim Parka – R3 599

That NATUREL touch meets soft, tonal colors. This parka gets a streetwear twist with PUMA x NATUREL tape along the hem. The soft denim colored in the seasonal NATUREL colour palette is the perfect companion for a cool streetwear look.

 

PUMA x NATUREL Windbreaker – R1 999

Giving PUMA’s original Savannah style the NATUREL treatment. This savannah Jacket with its asymmetric half zip comes with soft lining and the seasonal Moon Jungle Camo print created with NATUREL’s typical graphic handwriting. A must-have for the next autumn season.

 

PUMA X NATUREL Tech Tee – R999

Fierce to a T. This shirt gets the NATUREL treatment with the rain camo all over print and a branded tape PUMA x NATUREL running through the back. With its soft base quality, it can be worn while working out or for an advanced street look alike.

 

PUMA x NATUREL Messenger – R1 099

Distinctive and confident. The PUMA x NATUREL accessories turn pop culture into streetwear. Gold metal details and a striking all over graphic give the essential silhouette its exclusive touch.

 

PUMA x NATUREL BB cap WM – R499

Timeless & unique. Designer NATUREL elevates this classic streetwear piece with sophisticated fabric and finishing. The all over print on the visor add a fresh and youthful twist to this style.

 

For more on PUMA, check on our site: Rihanna plays checkout girl at Fenty x Puma pop-up

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Suzy

Suzy

Fashion Editor I am a stylist and have worked with many celebrities. Magazines are a great platform to inform people on styling and fashion trends. Fashion gives freedom to people and allows them to be who they want to be. I loves to help readers to look as stylish as they can be, regardless of their body type, skin colour etc. It’s a great feeling to have knowing, that in helping someone choose an outfit, you’re also helping them feel more confident. When I'm not busy being a fashion editor I can be found designing and drawing.

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