Dark And Lovely Launches World Class Academy In Johannesburg
DARK and Lovely, a brand that has been dedicated to the hair care needs of African women for 45 years, officially launched its Training Academy in the bustling Johannesburg CBD today, with the continued growth in South Africa’s afro hair industry the Academy’s mission is to educate, empower and inspire future hairstylists and hairdressing entrepreneurs.
“Dark and Lovely is a brand with a great heritage in South Africa and it makes sense for us to take the lead in developing professional hairdressers with the proper skills to care for African hair,” says Mimmi Biggar, Head of the Dark and Lovely Academy. “South African women change their hairstyles regularly and the styles are often complex so it’s important to have a hairstylist who understand the intricacies in caring for African hair, which is prone to fragility and breakage”.
The Dark and Lovely Academy offers several courses suited for aspiring hairstylists as well as experienced stylists interested in upgrading their skills. It is a fully SETA accredited academy so students can be confident that their qualifications meet the quality assurance system of the South African Qualifications Authority.
“South African women continue to visit salons and the industry remains resilient despite the difficult economic climate which is why, as a company, we felt it prudent to equip hairstylists with the skills and professionalism required to service this market,” explains Marketa Havlik-Liebenberg, General Manager, Consumer Products Division at L’Oréal, the company that owns the Dark and Lovely.
“Mimmi and her team at the Academy have decades of experience in Afro haircare so students can be confident that they will receive training of an international standard from top educators, backed by Dark and Lovely, a brand that understands the diversity of styles and requirements of African women”.
The Afro specific haircare market continues to grow with the latest results from AC Nielsen, a market research company, indicating that product sales increased at 6.3% in 2016 vs the same period in 2015 and year to date May 2017 sales are already up at 8.3%.
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About Dark and Lovely
Dark and Lovely has been proudly dedicated the haircare needs of African Women for 45 years. It is part of the subsidiary of L’Oréal South Africa, which was established in 1963 in Johannesburg, the largest L’Oréal subsidiary in Africa. Dark and Lovely continues to unveil breakthrough hair innovations for African women, including the most recent launch of Dark and Lovely Au Naturale in Africa.