Nomzamo Mbatha stuns in PUMA Velvet Rope

Global Sports Brand PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

Embodying the Velvet Rope attitude with a ‘DO YOU’ essence is Kylie Jenner, along with South Africa’s Nomzamo Mbatha and New York City Ballet dancers Olivia Boisson, Mimi Staker, Emilie Gerrity, Meagan Mann and Unity Phelan. This season’s collection features inspiring pieces for women to wear while boldly breaking the rules and following their instincts to find their best selves.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting.

Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support.

Materials perform at any time of the day or night, from strong Lycra to soft velvet.

This collection is heavily interwoven with the ‘DO YOU’ campaign, which launched in August of 2016 and has continued to grow traction. This campaign brings together women from different fields each telling a story of bravery and confidence to inspire others around them. ‘DO YOU’ has been encouraging women to prove other’s wrong by proving themselves right.

The Autumn-Winter 2017 Velvet Rope Collection is available as of 1 August at PUMA stores, sportscene, Totalsports, Edgars, Edgars Active, Sportsmans Warehouse, Takealot, The Crosstrainer, Superbalist, Spree, Zando and selected retailers nationwide.

Please follow @PUMASouthAfrica on Facebook and Twitter for more product stories.

We only have one question: Do you have what it takes to #DoYou?

 

Share your thoughts on this post

Suzy

Suzy

Fashion Editor I am a stylist and have worked with many celebrities. Magazines are a great platform to inform people on styling and fashion trends. Fashion gives freedom to people and allows them to be who they want to be. I loves to help readers to look as stylish as they can be, regardless of their body type, skin colour etc. It’s a great feeling to have knowing, that in helping someone choose an outfit, you’re also helping them feel more confident. When I'm not busy being a fashion editor I can be found designing and drawing.

Send this to a friend