Georgia May Jagger is the "living embodiment" of Hudson's spirit, says the denim label's creative director.
Georgia May Jagger
Georgia May Jagger was the "obvious choice" for Hudson's ten-year anniversary campaign.
The stunning star has been the face of the denim label since 2009, and has even designed a range of jeans for the brand.
Georgia is appearing in Hudson's cabaret-themed ads to celebrate their ten-year anniversary.
The label's creative director Ben Taverniti says Georgia is the perfect person to represent the campaign.
"She is a living embodiment of the spirit of Hudson - effortlessly stylish, confident, passionate, edgy, and cool," he told Vogue.co.uk. "We have been together the past three years and she was the obvious choice for our ten-year anniversary Hudson cabaret campaign as we move into the next decade."
Georgia was shot by Dan Martensen for the edgy campaign, which sees her posing on a light-filled stage. She is wearing a top hat, skinny jeans and a waistcoat and is amongst a chair and a microphone on a stand.
The images form part of a wider campaign. Short videos and four new styles of jeans will also make up the landmark celebrations for the brand. © Cover Media
Georgia May Jagger, Hudson,