Jennifer Lopez is behind a new website which allows people to pick the design of their T-shirts.
Jennifer Lopez has launched a website selling limited-edition luxury T-shirts.
The online shopping destination called Teeology.com went live today.
American Idol judge Jennifer will only sell high-end printed T-shirts on the site.
Already a successful business woman herself, Jennifer has teamed up with technology entrepreneurs MJ Eng and Brian Lee to design the innovative shopping portal.
She has also sought the assistance of fashion entrepreneurs Erica Zohar and Jeff Marine for the launch.
Teeology is unique as it selects an exclusive collection of T-shirt prints, by various designers and artists, that members can vote on. The most popular patterns and styles will then go into production.
The website will also sell a permanent collection of T-shirts for men and women.
Prices start at $20 dollars for the normal collection and $29 for a limited-edition T-shirt.
The 42-year-old has long been regarded as a trendsetter. She has had success with her numerous designer clothing lines, including one for children. She has made an impact on the beauty industry and has designed items including eyewear, fragrances, handbags, jeans, lingerie, shoes, sneakers and underwear.
Forbes ranked Jennifer as the most powerful celebrity this year. This takes into account her position in TV, radio, web world and social scenes among others. © Cover Media
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